Alessandro Busana

Alessandro Busana was born in Padua (Italy) on 29-01-77. In 1998 he graduated in industrial design at the Scuola Italiana Design. Since 1999, participating in workshops to Rollerblade, Fila, Whirlpool, Alfa Romeo, Chicco, Roncato and Alessi. Since 2004 working for creative design oriented on product and speaces, participated in nationally and internationally avant-garde exhibitions and is published by major magazines. In 2009 create Hole Design, a new research and development concept studio. Among the various events and exhibitions, please note; THE NEW ITALIAN DESIGN, Triennale Milan; NAZIONALE ITALIANA DESIGN Pitti Living, Milan Design Week; WONDERFUL WATER WORLD S.Pellegrino/Guzzini event, Milan Design Week; COINCASADESIGN Magna Pars, Milan Design Week; FOOD+DESIGN+ART=FORM New York University, New York; MADE FOR CHINA Opos, Milan Design Week; URBAN WALK LIGHT Texture&Materials+Polidesign, Superstudio Piu, Milan Design Week.

Objects are fascinating. They can be indispensable yet meaningless or useless yet withhold an emotion or a permanent memory. People assign wholly subjective roles and meanings to objects so I find it highly stimulating to work as a designer. Knowing that an object I have conceived and designed can arouse emotion, curiosity or simply be the “right object” is exciting. I don’t have a standard method to design. I believe creativity should be managed for how it manifests itself, rather like a language that takes in and draws on the daily changes that life brings us, which is why it shouldn’t be channelled into a standardized format. I like to always keep a light on depending on the project or brief, and this has often helped me find creative inputs outside the studio. I hope to keep this dimension going as much as possible.