Hub161 is a curatorial network created to tell and enhance the most authentic Made in Italy: the one that lives in places of hospitality, in the materiality of design, in creative gestures and in culinary art. A project that places research, attention to detail and quality at its core, promoting a culture of “whispered luxury” — refined and measured — where excellence becomes a language of value rather than status.
In 2026, “Il Lusso Sussurrato” will take shape, with Plust Collection as partner in a new chapter dedicated to Italian historic residences: symbolic places of heritage and identity, brought into dialogue with design and fine dining to create an integrated ecosystem of hospitality, culture and beauty.
The project was conceived with the aim of building a distinctive network, a symbol of authenticity and reliability, capable of bringing together historic residences, design brands and outstanding gastronomic realities.
In the field of design, Hub161 selects brands and studios able to transform material, form and creative gesture into an aesthetic language: Eleit, Fornace Brioni, Hybrid & Icon, La Gallina Matta, La Pietra Compattata, Light on Root, Marcello Colombo, Marmi Regina, Mirei Monticelli, Oro di Sciacca, Pimar Limestone, SicilCima, Tessieri and Tommaso Chiappa Outsider Artist.
Hub161 – Via Montenapoleone, 8 20121 Milan – https://www.hub161.it/ – @hub161.it
