Michele Menescardi was born in 1979 in the district of Milan, from an Engineer and a Chemist. After graduating in Industrial Design in 2004 at the Politecnico di Milano, he began his career as a freelance designer, cooperating with different design studios, agencies, schools and companies. Founder and designer of MrSmith Studio from 2005 to 2014, in this same year he set up his own design firm based in Milan. Some of the clients he has worked for: The Swatch Group Ltd, Calligaris S.p.A., TBWA Italia S.p.A., Ferrero S.p.A., Plust/Euro3Plast S.p.A., Bolton Group, Alhium France, MMPJ Group, Trussardi S.p.A., Saatchi & Saatchi, Driade S.p.A., PS Furniture, FontanaArte S.p.A., Politecnico di Milano, Domus Academy, Redepaolini S.p.A., NasonMoretti, Zaninelli Wood & Stone, Alma Design S.r.l.
“Some ideas grow slowly after a long research process, others after a simple intuition. The idea turns into sketch, draft, model, render, in a work in progress to be tuned up until the project is structured enough to be shared. Before becoming reality, a thought has to grow strong in its soul and flexible in its character, in order to survive and improve thanks to the dialogue and relation with the professionals that from time to time become travel companions to share labors and satisfaction with, from prototypists, to engineers, to final clients. Matching competences and know-hows in a constructive cooperation, we have the chance to build unique products that can add a twist to the beauty of an idea and, at the same time, give it the perfect collocation on the market.”