Designer, art director, professor, design editor, entrepreneur, GB is known as one of the most eclectic players on italian design stage. Since his graduation (IUAV, with a pioneering dissertation about LEDs in domestic lighting) and through his job at Foscarini, he deals with the design of light; an inclination that in 2012 led him to be appointed Art Director of world-famous and leading design light firm FontanaArte. Deemed one of the most prominent italian designers of the noughties, in 2012 he co-founded SomethingGood, a design firm he also runs together with his partners selling high-quality, handcrafted products locally made in Italy, to promote italian traditional techniques and know-how. Frequently showcased into many magazines around the world and design exhibitions (including MoMA, Milan Triennale, and many others), he has taught in many italian universities, doing workshops, lectures or postgraduation courses. Since 2015 he’s been called to partecipate in an important governative program of cooperation between Italy and Malaysia aimed to the creation of a european-style design thinking in the asian country.